In the eighth episode of the “3Spoonies” podcast, hosts Claire, Karen, and Jo delve into the thrilling world of events and expos with their special guest, Rachael Chiverton, also known as the Focus Guru. Rachel shares her expertise and insights on organising and attending expos, making this episode a must-listen for anyone involved in events.
Key Highlights
Meet Rachael Chiverton, The Focus Guru
Rachael Chiverton is introduced as the Focus Guru, an expert in networking events and expos. Her passion for time management and creating inclusive events sets the stage for a deep dive into the world of expos. Find out more about Rachael here.
Defining Expos
Rachael explains that expos are opportunities to showcase what you do, regardless of the size. They are platforms for businesses to engage with the world and should cater to all attendees, providing spaces for individuals who may feel overwhelmed.
Essential Tips for Organisers and Attendees
Rachael shares invaluable tips for both organisers and attendees:
For Organisers: Ensure your expo is accessible, with quiet areas and clear signage. Consider the needs of all attendees, including those with mobility issues.
For Attendees: Research the venue in advance, communicate any specific needs with organisers, and always have a plan for food and accessibility.
The Importance of Engagement
Rachael emphasises the importance of engaging with attendees, suggesting creative ways to spark meaningful conversations. For exhibitors, understanding your return on investment (ROI) and setting clear goals for the expo is crucial.
The Power of Follow-Up
One of the key takeaways is the importance of following up after an expo. Rachael advises doing so within 24 hours to ensure connections remain fresh and personal.
Upcoming Events and Final Thoughts
Rachael invites listeners to her upcoming Focus Guru Expo in Macclesfield, Cheshire, and encourages them to participate in the Connections Club networking sessions. Find out more about Rachael here.
This episode is packed with insights and practical advice for anyone looking to make the most of their expo experience, whether as an organiser or an attendee. With a focus on inclusivity, accessibility, and genuine engagement.
You can watch or listen to the full episode here.
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